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What is Innkeepr?

Innkeepr is a Signal Optimization Platform that enables marketing, analytics, and product teams to capture, transform, and activate data into incremental audience and conversion signals across growth channels. Innkeepr lets you collect behavioral data from all digital properties — websites, mobile apps, and backend systems — and enrich that data with contextual information such as user profiles, product views, and marketing touchpoints. The result: a unified, causal foundation for driving measurable, incremental growth from every user interaction.

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What does it do?

Innkeepr converts raw first-party event data from anonymous visitors into activation-ready audience and conversion signals. These signals are:
  • Automatically scored using causal models to estimate true incremental lift
  • Transformed into audiences and bidding signals for activation
  • Synced directly to media platforms and CRMs
There is no need for manual exports or repeated user list uploads. Once connected, Innkeepr continuously streams real-time signals to your marketing stack.

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How does Innkeepr work?

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Data Collection

Capture event data from client-side, server-side, or warehouse-based sources.

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Data Enrichment

Merge in user attributes, product metadata, campaign exposure, and more.

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Causal Modeling

Innkeepr’s engine evaluates each user or session based on its incremental effect — not just correlation. This means every signal is weighted by its true impact.

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Audience + Signal Activation

Generate audiences and bidding signals optimized for uplift. Push directly into:
  • Meta, Google Ads, TikTok
  • Email/SMS tools (Klaviyo, Braze)
  • Data warehouses (Snowflake, BigQuery)

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Continuous Sync

Signals stay fresh without manual effort. No repeated file uploads or batch exports. Core Concepts

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Treatment Effects

Predicted visitor-level effects of marketing treatments (e.g. ad exposure) on a defined objective function such as conversion likelihood or customer lifetime value. These scores isolate the incremental impact of marketing signals from background behavior.

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Audience Signals

Custom audiences built using treatment effect scores. These segments can be used for acquisition (seed high-uplift lookalikes) or spend suppression (excluding low- or negative-uplift users).

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Conversion Signals

Adjusted conversion values that account for the incremental effect of ads. These signals help media platforms bid toward conversions that are more likely to be caused by the campaign, not just correlated with it.

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Destinations

Innkeepr connects directly to key media platforms:
  • Media: Meta, Google Ads, TikTok, Criteo
  • Lifecycle: Braze, Klaviyo
  • Data: Shopify, BigQuery, S3
Use Cases
  • Build Lookalikes from high-lift converters
  • Suppress non-incremental users from campaigns
  • Power uplift-optimized CRM journeys
  • Benchmark campaign performance using causal scores
  • Align paid media and owned channel activation with shared signals

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Privacy & Governance

Innkeepr is privacy-first by design. It supports flexible ingestion controls, PII handling policies, and identity resolution settings to ensure compliance and minimize data exposure risk.