A Basic Installation

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Overview

1. Install Innkeepr.js – Add the tracking script to your site
2. Track Conversions – Capture purchase events with revenue data
3. Identify Users – Connect user emails for advanced audience features
4. Connect Platforms – Link your ad accounts and analytics

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Step 1: Install Innkeepr.js

1. Open Google Tag Manager (or your preferred tag manager)
2. Create a new Custom HTML tag
3. Paste the Innkeepr.js snippet
4. Set the trigger to All Pages
5. Save and publish

1. Navigate to Events
2. You should see page events appearing in real-time

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Step 2: Track Conversions

Innkeepr.track('Order Completed', {
  revenue: 99.95,
  order_id: 'ORD-12345',
  currency: 'EUR'
});

1. Create a new Custom HTML tag in Google Tag Manager
2. Add the track call with dynamic variables from your data layer:

Innkeepr.track('Order Completed', {
  revenue: {{DL - Order Total}},
  order_id: {{DL - Order ID}},
  currency: {{DL - Currency}}
});

3. Set the trigger to fire on your purchase confirmation page or transaction event

// Product viewed
Innkeepr.track('Product Viewed', {
  product_id: 'SKU-789',
  category: 'Shoes',
  price: 129.00
});

// Added to cart
Innkeepr.track('Product Added', {
  product_id: 'SKU-789',
  quantity: 1,
  price: 129.00
});

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Step 3: Identify Users

Innkeepr.identify('user_12345', {
  email: 'customer@example.com'
});

1. Create a new Custom HTML tag in Google Tag Manager
2. Add the identify call with variables from your data layer:

Innkeepr.identify('user_12345', {
  email: 'customer@example.com'
});

Innkeepr.identify({{DL - User ID}}, {
  email_sha256: {{DL - Customer Email SHA256}}
});

3. Set the trigger to fire on purchase confirmation (same as your conversion tracking trigger)

Innkeepr.identify('user_12345', {
  email: 'customer@example.com',
  name: 'Maria Schmidt',
  created_at: '2024-01-15',
  lifetime_value: 450.00,
  customer_type: 'returning'
});

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Step 4: Connect Platforms

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Next Steps

1. Create an Objective – Define the business outcome your signals optimize for
2. Create Signals – Build audience or conversion signals for that objective