What is Innkeepr?

Innkeepr is an intelligent targeting infrastructure that translates first-party user data into predictive custom audiences. We use an innovative approach called Audience Optimization to compose custom audiences for new customer acquisition, retargeting and spend protection and sync them right into your marketing channels.

Audience Optimization

Audience Optimization is an approach to generate audiences from the traffic of a shop or website that are particularly relevant to specific marketing signals. Innkeepr primarily leverages behavioral data collected via Innkeepr.js and uses this data for incrementality predictions at the individual user level. The segments identified in this way are automatically pushed into ready-to-use custom audiences across the respective marketing channels and updated daily.

This approach allows Innkeepr audiences to improve every day, constantly adapting to the respective campaigns in the channels to identify the best users for each campaign in the relevant ad networks.

Targeting based on Incrementality

Innkeepr’s Causal AI predicts incremental effects (CATE) for marketing signals at the individual user level. This helps optimize your campaigns by targeting audiences most likely to increase conversion rates in scenarios like acquisition, retargeting, and spend protection.

By correlating user traffic via UTM parameters, Innkeepr analyzes how different marketing signals—such as ads or emails—impact user behavior. This way Innkeepr focuses on identifying users where marketing signals generate the highest lift on conversion probabilities, ensuring that your campaigns are optimized to reach users who can be impacted the most.