Standard events

Overall

One of the core components of the Innkeepr is the track call. It describes any arbitrary event that the user has triggered and helps to optimize your audiences to reach that specific conversion goal. For eCommerce verticals and applications, Innkeepr has standardized events. This semantic meaning allows Innkeepr to specially recognize and transform key events when connected to certain sources.

Standard events will be automatically tracked by Innkeepr.js once you've installed one of the following sources:

• Shopify

Standard Events

Below is a table of standard events the Innkeepr.js library supports. These events will show up as events in your warehouse, and as regular goals in your dashboards.

Event Name	Description
product_added_to_cart	The product_added_to_cart event logs an instance where a buyer adds a product to their cart. This event is available on the online store page.
search_submitted	The search_submitted event logs an instance where a buyer performed a search on the storefront. This event is available on the online store page.
payment_info_submitted	The payment_info_submitted event logs an instance of a buyer submitting their payment information. This event is available on the checkout page.
checkout_started	The checkout_started event logs an instance of a buyer starting the checkout process. This event is available on the checkout page.
checkout_completed	The checkout_completed event logs when a visitor completes a purchase. This event is available on the order status and checkout pages.