The Innkeepr Spec has three components. First, it outlines the semantic definition of the visitor data Innkeepr captures across all libraries and APIs. There are three API calls in the Spec. They each represent a distinct type of semantic information about a visitor. Every call shares the same common fields. APIs
  • [Identify]/connections/spec-identify): who is the customer?
  • Track: what are they doing?
  • Page: what web page are they on?
Second, it details the event data Innkeepr captures across some cloud sources and destinations. Cloud Sources and Destinations Third, it shares the events Innkeepr recommends you track for a particular industry based on experience working with customers. When you respect these specs, Innkeepr maps these events to particular features within end destinations like Google Analytics and Facebook Ads.
  • Industry Specs
    • E-Commerce
    • B2B SaaS (Upcoming)
    • Mobile (Upcoming)
    • Health (Upcoming)