Getting started with Innkeepr
Understand how Innkeepr works, plan your implementation, and configure signal flows to your marketing platforms.
How can Innkeepr help you?
Connect your data sources
Integrate tracking from your website, app, and backend systems to feed Innkeepr’s signal engine.
Activate audience signals
Deploy predictive audience segments to Google, Meta, TikTok, and Amazon based on forecasted incremental value.
Build incrementality-aware marketing
Transform raw interaction data into causal signals that guide platform algorithms toward true incremental growth.
Optimize conversion signals
Weight conversion values by incremental contribution so bidding algorithms learn what actually drives growth.
Get Data into Innkeepr
Innkeepr’s tracking spec defines how to capture and structure behavioral data from your digital properties. This data flows into our causal engine to generate incrementality-optimized signals for your marketing platforms.Innkeepr tracking methods
Use Track, Page, Identify, and other standard calls to capture user interactions across your properties.
Event specifications
Structure your events with the right traits and properties to enable accurate signal generation.
Integration patterns
Reference implementation examples for common platforms and use cases to ensure clean data flow.