> ## Documentation Index
> Fetch the complete documentation index at: https://docs.innkeepr.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Innkeepr

Innkeepr is the **signal optimization platform** that sits between your customer data and marketing stack - transforming interaction data into **incrementality-optimized signals** for Google, Meta, TikTok, Amazon, and other platforms.

We process behavioral data from websites, apps, and backend systems through **causal AI** to generate audience and conversion signals that reflect **incremental impact** on your most relevant business metrics.

**How it works** <br />
Track user interactions across your digital properties using Innkeepr's client-side and server-side libraries. This data flows into our **causal engine**, which identifies what drives incremental growth and transforms those insights into activation-ready signals. These signals sync automatically to your connected platforms - no manual uploads, no CSV exports.

**Two signal types power your stack** <br />

<Steps>
  <Step title="Audience signals">
    identify high-value segments based on predicted incremental contribution, enabling platforms to reach users most likely to deliver lift.
  </Step>

  <Step title="Conversion signals">
    weight each conversion by its incremental effect, training bidding algorithms to optimize for actual business impact rather than baseline behavior.
  </Step>
</Steps>

**The result**: Platform algorithms receive the data foundation they need to optimize for what actually drives **growth** - **automatically**, **continuously**, and **without guesswork**.