> ## Documentation Index
> Fetch the complete documentation index at: https://docs.innkeepr.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Connections Overview

Connections are how you build integrations to Innkeepr. With Connections you can collect **event data** from your mobile apps, websites, and servers with one API, pull in contextual data from cloud apps, CRM, payment systems, and internal databases and downstream signals into your marketing stack.

## Connections

In Innkeepr, you define a **connection** for each distinct stream of customer interaction data - typically one for each website, mobile app, or backend service you want to track. While it’s not strictly required, we strongly recommend setting up a **separate connection for each unique origin of data** to keep your data pipeline clean and manageable.

Each connection belongs to a specific **workspace** and has its own dedicated URL in this format:

<Info>
  [https://app.innkeepr.ai/your-workspace/connections/your-connection-name/](https://app.innkeepr.ai)
</Info>

You can create new connections directly from your workspace dashboard. Each connection you set up will generate a **write key**, which you’ll use to send event data into the system. For example, if you’re embedding our JavaScript SDK (Innkeepr.js) into your frontend, the setup snippet provided in our Quickstart Guide includes this write key so that events are routed correctly.

## Destinations

**Destinations** in Innkeepr are your growth and marketing tools - like Meta Ads, Google Ads, LinkedIn, or any other platform where you can **activate audience** or **conversion signals**.

You define your audiences and conversion signals once, and Innkeepr takes care of translating and syncing them downstream, automatically adapting to the requirements of each platform. Whether you’re syncing high-intent product-qualified leads to Meta Ads, sending churn-prevention audiences to LinkedIn, or pushing purchases to Google Ads for conversion tracking - Innkeepr ensures that your signals arrive correctly formatted

You can browse and enable destinations from Innkeepr’s **connection catalog**, and once activated, data begins flowing in real-time - no extra engineering needed.

Explore the [destinations page](https://app.innkeepr.ai/connections) for the full list and find the right integrations for your growth stack.